Summary

The project aimed to develop an interactive kiosk system to enhance player engagement through a gamified casino points system. The kiosk provided users with an intuitive interface to check their points, redeem rewards, and participate in casino promotions. The goal was to increase customer retention and optimize user experience through seamless interaction.

Problem Statement

Casinos faced challenges in engaging players beyond traditional gaming activities. Many users were unaware of their accumulated points or potential rewards, leading to underutilization of loyalty programs. Additionally, the existing manual process for reward redemption was inefficient and time-consuming, resulting in decreased customer satisfaction.

Solution

A self-service kiosk with a gamification-based user experience was designed to streamline loyalty program interactions. Key UI/UX features included:

User Authentication: A clear and simple login screen allowing players to log in using their casino membership card or mobile number.

Points Tracking: A visually engaging dashboard showcasing real-time accumulated loyalty points with intuitive progress bars.

Gamified Redemption: Interactive animations for spin wheels, scratch cards, and lucky draws to create an engaging redemption process.

Promotions & Offers: Personalized, visually distinct reward suggestions with highlighted call-to-action buttons.

Multi-Language Support: Easily switchable language options for an inclusive experience.

User-Friendly Interface: Touch-friendly UI with large, accessible buttons, high-contrast color schemes, and simple navigation flows.

Implementation

Research & UX Design: Conducted user research to understand player behaviors and preferences, ensuring a visually appealing and user-centric design.

Wireframing & Prototyping: Developed wireframes and high-fidelity UI prototypes with focus on clarity and accessibility.

Development & Integration: Implemented a responsive kiosk application with an intuitive touch interface and seamless backend integration.

Testing & Deployment: Performed usability tests to refine interaction design, ensuring smooth and frictionless user experience.

Results

Increased Engagement: A 40% rise in player participation in loyalty programs due to intuitive UI elements.

Faster Reward Redemption: Reduced wait times by 60%, improving user satisfaction through streamlined interactions.

Higher Retention Rates: Players returned more frequently due to visually engaging gamification elements.

Positive Feedback: 85% of users found the kiosk interface intuitive and engaging.

Conclusion

By incorporating gamification and an intuitive UI, the casino kiosk successfully enhanced user engagement, streamlined loyalty program participation, and improved the overall customer experience. The visually appealing and accessible design contributed significantly to player satisfaction and increased casino revenue.